Work Flow
Fleishman-Hillard
The redesign of Fleishman-Hillard’s site culminates the work that my team and I have accomplished over the past two years. The drive of the design establishes the agency as a force in the growing digital arena through the airy visual elements, a plethora of dynamically aggregated content, and a restructuring of how we present our work and the people behind it.
AT&T Calm, Cool, Connected Blog
The Calm, Cool, and Connected blog represents a significant departure from the old site. The goal of the redesign was to not only give the blog a fresher and more current look, but also to integrate social media channels, such as Twitter, Flickr, and Youtube.
Paul Wilmot’s Blog
Paul Wilmot’s blog embodies the refined fashion and sensibility that is at the core of his business and life philosophy. The site focuses on his words, accented with image highlights and social media integration. Some custom coding allows for him to easily select a compelling image for each post and then dynamically creates a thumbnail of the image to be displayed on the home page.
Fleishman-Hillard Sustainability
The Sustainability site afforded an opportunity to break from our standard micro-site template to offer a more specialized design. The practice group requested that the site focus on the corporate benefits of sustainability which influenced the clean minimalist look. The site still maintains a “green” feel, but avoids cliché stock imagery by relying on text and illustration.
Papa John’s Road Trip
The Papa John’s Road Trip site pushes the limits of WordPress post filtering by breaking every piece of the site into city categories. Although it was later removed due to changes in the client’s plans, the site included a dynamically generated map that displayed past and upcoming cities with events and city highlights.
Mom’s Dinner Helper
The Mom’s Dinner Helper site drastically bends the WordPress framework, turning the blogging/CMS platform into a recipe catalogue with user submissions, community features, and promotional point tracking to encourage participation. Several custom plugins were built to seamlessly integrate these features into the user interface. Some feature highlights include recipe submission, categorization, photo uploads, and recipe rating. Several admin pages allow the site moderators to approve recipes and track the redemption of points for prizes.
Kakao Chocolate Box Packaging
Kakao Chocolate is a new company that is striving to melt its way into the mouths of chocolate lovers everywhere. When they approached me, they only had a name and a desire to create delicious chocolates.
After designing the logo, the rest of the design really coalesced. Early versions of the logo incorporated
the swirling tree branch shape before I settled on the more realistic branch, so I was eager to incorporate that shape elsewhere. The swirling shape that I used on the packaging really helps unite the branch image with the sensuous swirls of chocolate.
Mobile Behavior
The Mobile Behavior site went through multiple rounds of customized features that once included dynamic case studies and news items. The final iteration boasts a dynamic project gallery preview, custom AJAX bios, and various news feeds.
Inspector Hector
This small site utilizes a variety of AJAX functions to add playfulness and interactivity within a short timeline and a small budget.
Fleishman-Hillard Election Tracker
The Election Tracker is an additional feature of the Public Affairs site that implements custom fields, shortcodes, and post filters to display country-specific election information and posts. It also has a custom chart sidebar element that creates graphs based on custom field values.